Web 2.0
Rationale
To gain an understanding of how and why the internet is so important in making a professional product, we had to understand what the internet was. We looked into the programming of the internet and how previous products have utilised web 2.0's features.
Findings
Web 2.0 is the term given to the second generation of the world wide web. It is the technology that allows people to brows and communicate over the Internet. It refers to the transition from HTML, it is more dynamic and organized making it easier for people to brows and find what they are looking for easier on the Internet. Blogs, Wikis and web services are all components of Web 2.0.
We used web 2.0 as a way to get feedback from our target audience, to do this we asked people within the ages 15-25 what they thought of certain fonts and what they expected to see in Horror film trailers etc. We did this make sure that we know what our target audience want to see in a Horror trailer and what they wouldn't like to see. This would help us to understand what kind of trailer to create and what not to involve to make sure it appeals to who we want it to appeal to. We did this via Facebook, twitter and other social networking sites. An example of this from twitter is:
We got many varied opinions on what different people wanted, we grouped together the different responses from twitter and Facebook etc. We did this to see what kind of stuff was more popular than others, doing this showed that our target audience were more interested in psychological horrors and 'creepy' music as the tweet above shows. As this was the main theme we created a psychological Horror so it would appeal to our target audience.
Another way we used web 2.0 was researching existing products such as trailers, Magazine covers and posters. To research into the trailers we used YouTube so we could watch existing products. We watched a variety of horror trailer such as 'The Cabin In The Woods', 'The Devil Inside', 'Insidious' etc. We did this so we could see what kind of shots and music were used so that we knew how to make sure it fit in with the horror genre.We noted down the main types of shots and sounds used and made sure to keep everything in mind when drawing out story board and searching for music and sound effects. We also used Google search engine to look at images to see what film magazine covers were like and what horror film posters were like, we gathered examples from Google images and analyzed them so that we had an idea as to how our print based stuff should look.
A
We used web 2.0 as a way to get feedback from our target audience, to do this we asked people within the ages 15-25 what they thought of certain fonts and what they expected to see in Horror film trailers etc. We did this make sure that we know what our target audience want to see in a Horror trailer and what they wouldn't like to see. This would help us to understand what kind of trailer to create and what not to involve to make sure it appeals to who we want it to appeal to. We did this via Facebook, twitter and other social networking sites. An example of this from twitter is:
Another way we used web 2.0 was researching existing products such as trailers, Magazine covers and posters. To research into the trailers we used YouTube so we could watch existing products. We watched a variety of horror trailer such as 'The Cabin In The Woods', 'The Devil Inside', 'Insidious' etc. We did this so we could see what kind of shots and music were used so that we knew how to make sure it fit in with the horror genre.We noted down the main types of shots and sounds used and made sure to keep everything in mind when drawing out story board and searching for music and sound effects. We also used Google search engine to look at images to see what film magazine covers were like and what horror film posters were like, we gathered examples from Google images and analyzed them so that we had an idea as to how our print based stuff should look.
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