Questionnaire

We used this set of questions on 10-15 people randomly chosen from our target market (ages 15-18). We designed the questionnaire to get specific data we can use for our production. (Some amendments were made from our original questionnaire to the one shown below and the final production.) 



How long do you think is best for the length of a trailer?

1:51     2:25     1:29     2:21     2:31     1:59   

Which of the trailers is your favorite?

Insidious?     The devil inside?     The cabin in the woods?   

The exorcism of Emily rose?     The Texas chainsaw massacre?     Scream 4?

What do you like about it…

Colours – 

Costume –  

Settings –

Hand held –

Quick cuts –

Transitions –

Speed/pace –

Narrative/plot –

Typography –

Name –

Image –

Sound –

Continuity –

Is there anything missing?


Findings
Time - 1-2 minutes. This was the most favorable of all the possible timings. It was suggested that any longer than 2 minutes was too detailed and people got bored of watching. However anything less than 1 minute, not even detail was portrayed and the audience didn't have enough time to become interested in the product. We'll aim for around 1 minute of film for our trailer.

Trailers - The cabin in the Woods was the most popular trailer with our target market. They enjoyed the plot, the sound and the pace to the piece. Out of all the trailers it was suggested that the sound was the best in this trailer. As our target market decided this, we'll try and use similar sound techniques to this trailer.

Likes - Our target market chose three main things they liked about the chosen 'Cabin in the Woods' trailer. 
They chose:

• sound
• continuity
• quick cuts

As sound and continuity has been previously favorable, the 'quick cuts' selection is very interesting. The audience enjoyed the pace and the pace change of the film. The film begins very slow and relaxed, yet as events take a turn for the worse the pace picks up. The trailer ends quickly with many shots. This is perfect for our film. We're going to emulate this pace shift as, not only did our audience enjoy it, but it suits the style we're going for. So we'll aim to use a lot of shots and particularly a lot of quick shots. 

All our findings have been very useful and we'll put them into our product in some way, shape or form. 

A&B