Conventions of the Horror Genre

Rationale

To gain an understanding of what makes an authentic, professional and convincing horror trailer we'd have to undertake some research. 

We will research the following aspects of horror trailers:

• Clothing
• Make-up
• Lighting
• Framing
• Sound
• Mise-en-sene 
• Target Markets
• Naming
• Fonts

Our findings would not be definitive in creating our product. The conventions we find will not be seen as 'rules' to making a quality horror film trailer but, in-fact, will be seen as guidelines that we can challenge, develop and put our own 'twist' on. For example, we may not have conform to the way the characters dress in a common horror film - we can create and manipulate the aesthetics of our characters to fit our own imagery and ideas. 

B