Conventions of Horror trailers.

We looked at the conventions of the horror genre to collate information regarding the common threads. To gain a better understanding of the common themes we found these definitions of horror.

"Horror is a film drama seeking to elicit a negative emotional reaction from the viewers by playing on the audience's primal fears." (en.wikipedia.org/wiki/Horror_film)

To extend our knowledge of the genre we looked at more definitions - this allowed us to gain a fuller understanding of what they're about and also come to our own conclusions.

"Horror Films are unsettling films designed to frighten and panic, cause dread and alarm, and to invoke our hidden worst fears, often in a terrifying, shocking finale, while captivating and entertaining us at the same time in a cathartic experience."

(http://www.filmsite.org/horrorfilms.html)

"A film in which very frightening and especially unnatural things happen, for example dead people coming to life and people being murdered" (http://dictionary.cambridge.org/dictionary/british/horror-film)

By gathering these three definitions we can firmly gain a grasp as to what a 'horror' film actually is. Reading through, the definitions only differ slightly. This gives us the ability to gain our own assumption as to how to plan and design our trailor because we have a full understanding of the genre. We'll work on the basis that our trailor has to be frightening to create a negative emotional reaction from the viewers meanwhile being captivating and entertaining.

Looking at the history of the genre it's clear that there's always been gory and violent undertones to horror films. So as we're obliged to comply to these themes we can plan our trailor around these references. 

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